Wong Chia Meng (1081102604)
Google, a famous website that everyone knows very well. Google provided a lot of services and products, such as mobile product, web product and others. The winning business model of Google is Adwords. This business model is very risky and innovative. Google offers any types of businesses to promote their product in Google website. The advertising system of Google Adwords is pay-per-click. Under pay-per-click, when a visitor clicks the advertisement, the Google Adwords will bring them to that particular website and advertiser has to pay for that clicks.
By offering Adwords, Google has creates a lot of opportunities for public and they also earned more money. Many people are wondering why Google is so successful though there are so many competitors such as Yahoo, the most famous website. As a result, Google Adwords is the competitive advantage. It is very fast, useful and the result is reliable. That is the reason why people always choose Google as their first choice. Besides that, compare to Yahoo, Google is more simplicity and having their personal browser.
Other than that, the flexibility of Google is one of the favorite’s functions of customer. Google Adwords allows advertiser to advertise their product in their targeting location. This is very specific and easily to approach their targeted customer. Nowadays, online advertising is still the main source of revenue. It helped company earn a lot of money.
In addition, Google is fast to load when we want to search for particular information. They always improve their shortages, user experience, and advanced technology. Google also offers other functions such as Google Maps, Gmail, and Google News. We can find all these functions in Google rather than find in other websites. It is multifunctional website. Google influences people around the world. Without Google, people may not able to know the latest news, knowledge that happen in universal.
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