Wong Pei Ching (1081101333)


What is the winning business model of Google?

As we all know, Google is a famous and successful company which is the company have highly innovation in providing a simple, clean, clear and minimalistic user interface. The factor of the wining business model of Google is which is it’s have the logo and search box that is easy and fast to load. Instead, other search engine such as Yahoo were more like generalist portals, confusion, a lot of useless features and links , annoying banner ads, heavy and slow to load . In addition Google had a clear and fast understand the current user’s perception and needed, while the bigger competitor did not achieve it. So that Google have the success way in their business model.

Google have a reliable search result that is user happy to use and trust it, it can make those internet user feel more visible while they have search the information using Google search box. Page and Brin’s PageRank algorithm worked well. Google not only has created a highly effective revenue generator, it has produced better experience for its users. Google want their targeted ads at least as relevant and useful to users as the search results themselves.

Google introduced an intelligent, innovative and quite risky business model-Adwords which is advertise the business on Google as advertising network, the pay per click concept is mean that pay only if any user click the advertisement. The risk proved wining, and the highly innovation business model worked nowadays. Besides, Adword is the main source of revenue of Google Inc. Furthermore, Google was an excellent innovator of the business model. It’s have boosted up variety new great product included Google Maps, Google Earth, Google Video, Gmail and slim revenues in these following years.

Google was an innovator of the business model because Google have delivered all these great new products normally for free, enticing and attracting million of users worldwide, with the result of build up the brand in an outstanding, quite unbelievable way is its did it so fast . Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.

Google have playing an important role which is developing a great technology company in this worldwide. Currently, we cannot found that the other companies that achieve the successful of the business model like Google.